We Got To Have Our Menthols (?)
Did you know someone that kept a pack of menthol cigarettes around? Have you ever seen the cigarette routine before smoking? You had the, ‘ pat the bottom of the pack,’ to ‘tap enough where only one cigarette came out.’ Do you remember when it was cool to smoke Kools or Newports ? is smoking menthols in our DNA?
Well, Newsy just released an update on the history of the tobacco industry’s promotion of the menthol flavor and in a new documentary, “Black Lives / Black Lungs.” Here is something interesting about the promotion of menthols from Newsy:
“From 1998 to 2002, you were 10 times more likely to see a menthol cigarette ad in Ebony magazine than in People, according to one study.
Tobacco companies also gave millions of dollars to black institutions, like the NAACP, Congressional Black Caucus and others.”
Newsy Video:
Newsy:
“The truth is this is exploitation,” said Ritney Castine, Truth Initiative director of community and youth engagement. Castine works for Truth Initiative and does anti-smoking community outreach.
“The tobacco industry has a well-documented and long history of developing and marketing menthol brands to racial and ethnic minorities and youth,” Castine said.”
Here’s the mini-documentary, “Black Lives / Black Lungs.”
Read the full Newsy Article here. Visit BlackLivesBlackLungs.com
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